Proposal · October 2026 Website · SEO · Google Business Profile

Three HIA awards.
A website that
wins the work.

FEZ Constructions builds award-winning custom homes across the Sunshine Coast, with kitchens, bathrooms and townhouses recognised at the 2024 HIA Sunshine Coast & Wide Bay Housing Awards. On Google, none of that shows. Not one search for a home builder finds you. This proposal rebuilds your website around the homes you actually build, in the suburbs you build them in, then puts ongoing SEO behind it.

◆ Already built
Open the concept site
A working 39 page concept: a page for every service and every part of the coast, all 9 of your projects, and your HIA wins front and centre. Open it on your phone.
Open the concept site ↗
◆ What we found
0 of 35 home searches in the top 100
We tracked 54 searches across the Sunshine Coast. Your site is in the top 100 for just 3, all commercial. For custom homes, renovations and every suburb we checked, Google shows nothing of yours.
See the findings ↘
Prepared for
FEZ Constructions
Brendan Clohesy, Managing Director
fezconstructions.com.au · Rosemount QLD
Prepared by
Daniel Shaw
Account Manager, Fresh Digital · Performance digital partner
01 · The Opportunity

Award-winning homes, an unfinished website

Brendan, FEZ has everything a homeowner looks for in a builder: a family business since 2012, second generation, three HIA wins in 2024, and in-house trades from plumbing and electrical to pools. You build custom homes, acreage and small lot homes, knockdown rebuilds, duplexes, granny flats, renovations and pools, and you are a preferred contractor to some of the region's leading commercial builders. The website tells almost none of that story, and parts of it were never finished.

The website
Six pages for a full-service builder

Home, About, Projects, Residential, Commercial and Testimonials. Every type of home you build shares one Residential page, so there is no page for Google to rank for custom homes, knockdown rebuilds, renovations or pools.

The content
Placeholder text still live

The Residential FAQs, most project pages and part of the homepage still carry the template's dummy text. Homeowners see it, and so does Google.

The reach
Noosa to Caloundra

You build right across the coast and hinterland, but nothing on the site targets Noosa, Buderim, Coolum, Caloundra or any other suburb.

◆

How we have structured it. A rebuilt website with a page for each service and each area comes first, because SEO aimed at six pages has nowhere to send anyone. The build happens in month 1. The SEO retainer starts from month 2, once there are pages to rank.

02 · What We Found

Award-winning homes. Invisible on Google.

We tracked 54 searches on 14 October 2026 for the work you do: custom and new homes, renovations, duplexes, granny flats, pools, suburb searches, and commercial and industrial construction, all from a Sunshine Coast location. Your site reaches the top 100 for 3 of them, and all 3 land on your Commercial page. For the homes that are the heart of your business, Google shows nothing of yours at all.

1 of 54
searches with your site on page one: commercial building contractors, at #8
51 of 54
searches where Google shows no page of yours in the top 100
0 of 35
home building, renovation and suburb searches with your site in the top 100
1 page
ranks at all: /commercial/. Your homes, projects and residential pages never appear
GroupSearchesWhere you stand
Your best positions3commercial building contractors sunshine coast #8commercial construction company sunshine coast #12building contractors sunshine coast #34 All three from the Commercial page
Custom & new homes160 in the top 100, including custom home builders sunshine coast home builders sunshine coast builders sunshine coast luxury home builders sunshine coast boutique home builders sunshine coast
Renovations, duplex, granny flats & pools60 in the top 100, including house renovation builders duplex builders granny flat builders swimming pool construction, all services listed on your own enquiry form
Suburbs & hinterland130 in the top 100, including home builders noosa custom home builders buderim home builders caloundra and builders nambour, a few minutes from your Rosemount office
Commercial & industrial193 in the top 100 (above). Not in the top 100: commercial builders sunshine coast industrial builders sunshine coast warehouse builders sunshine coast commercial fit-out contractors

Source: ranking report for fezconstructions.com.au dated 14 October 2026, Google.com, Sunshine Coast, Queensland, Australia, English. All 55 rows parsed; "builders Sunshine Coast" appears twice, leaving 54 unique searches, which reconcile to the report's own summary panel (0 at #1, 0 at #2 to 3, 1 at #4 to 10, 1 at #11 to 20, 1 at #21 to 100, 51 at 101+). Grouped by service: 16 custom and new homes, 6 renovations and other residential services, 13 suburbs and hinterland, 19 commercial and industrial.

⚠ Why the work is not being found

Facts from your website, checked 14 and 15 October 2026
  • ✕
    One page for every kind of home. Custom homes, acreage, small lots, knockdown rebuilds, duplexes, granny flats, renovations and pools are all on your enquiry form, but none has its own page. Google has nothing specific to rank for any of them.
  • ✕
    Placeholder text is live. All 10 FAQ answers on the Residential page are "Lorem ipsum" dummy text, the homepage shows a heading that reads "Add Your Heading Text Here", and 8 of 9 project pages carry dummy text with identical details (Rosemount, 6 months, $100,000 to $200,000).
  • ✕
    Pages compete with each other. Every page title starts "Home Builder Sunshine Coast", and most pages share the same meta description, so Google cannot tell which page to show for which search.
  • ✕
    No page for any area. Nothing on the site targets a suburb or region, which is why all 13 suburb searches return nothing from you.
  • ✕
    Links that go to the wrong place. On the homepage, tabs labelled Residential and Industrial link to the Commercial page, and your three HIA wins appear only as small logos at the foot of the homepage.

Website: homepage, About, Residential, Commercial, Projects, all 9 project pages, Testimonials and Contact read in a browser, 14 and 15 October 2026.

03 · The Concept Site

We have already built it

This is not a moodboard. A working 39 page concept site already exists, using your own photography, your own testimonials and your own phone number. Open it on your phone, filter the projects, read the knockdown rebuild page, and send an enquiry. Everything works.

fezconstruction.pages.dev

39
pages built
12
service pages, one per service
9
area pages, Noosa to Caloundra
91
FAQ answers, replacing the dummy text
fezconstruction.pages.dev
The FEZ Constructions concept site homepage

Your homepage, rebuilt. Your Pavilions project, your words, your phone number.

Every service, its own page

Custom homes, design and build, acreage, small lot, knockdown rebuild, duplex, granny flats, renovations, kitchens and bathrooms, pools, commercial and industrial.

Built for the whole coast

Nine area pages, from Noosa and Coolum to Buderim, Kawana, Caloundra and the hinterland, each with local building advice and FAQs.

Your awards up front

The three 2024 HIA wins featured on the homepage, the kitchen and bathroom page and the duplex page, instead of a row of small logos.

Your brand, refined

Your own logo and black-and-white identity, with a warm timber accent and a layout that lets the photography lead.

Open the concept site ↗ Best viewed on your phone. Nothing on it is live to the public. Boxes marked "Concept note" are questions for you, and come off before launch.
04 · The Website

A site structured to be found

The concept becomes your live site. The difference from today is structure: a page for every service, every area and every project, each with a clear heading, its own address and the questions clients ask, so Google and AI tools can tell exactly what FEZ builds and where.

1
Design & build
One-off

Modern, fast and built to last, on WordPress, which our in-house team builds and supports.

→
About 39 pages: home, services overview and 12 service pages, 9 area pages, 9 project pages, about, testimonials, FAQs and contact.
→
All new copy: every page written for the searches in section 02, with the dummy text gone for good.
→
Mobile first, with call and enquiry buttons always one tap away.
→
See it before we build it: the concept at fezconstruction.pages.dev is the starting point, and you tell us what to change.
2
Search architecture
SEO & AI

The structure traditional SEO and AI search both need, built in from day one.

→
One heading and one title per page, written for the service or area that page is about, so pages stop competing with each other.
→
Structured data: your business details and QBCC licence, plus breadcrumb and FAQ markup.
→
Redirects from your current addresses, including /commercial/, so the #8 and #12 positions you hold today carry across.
→
A sitemap submitted to Google Search Console at launch, so the new pages are found quickly.
3
Awards & proof
Trust

Your track record, made impossible to miss.

→
HIA 2024 wins featured on the homepage and on the pages for the work that won them.
→
Project pages with real stories: location, brief and finishes for each home, replacing the dummy text.
→
Your client testimonials placed on the matching service pages, and your commercial partners shown on the Commercial page.
4
Enquiries & tracking
Included

So every call and enquiry can be traced back to where it came from.

→
An enquiry form that asks for project type, suburb and start date, so you know what a lead is before you call.
→
Google Analytics and Tag Manager, with enquiries, calls and email clicks tracked from day one.
⚠ What we need from you
  • Your project details. The suburb, brief and anything special about each of the 9 projects, so every project page tells a real story and supports the area pages.
  • Your HIA award details. The exact category and project for each 2024 win, so each award links to the home that earned it.
  • Original high resolution photos of your projects, and a portrait of Brendan and the team for the About page.
05 · Be The Answer

SEO, your Google profile and AI search

The new site gives SEO something to work with. The monthly work then does three jobs: ranks the service and area pages for the searches in section 02, keeps your Google Business Profile working as a shop window for the map results, and makes sure that when someone asks Google, ChatGPT or Gemini who builds custom homes on the Sunshine Coast, the answer can include you.

✓
Homes first: custom home and home builder searches lead the plan, because that is your core work and where you have no visibility at all today.
✓
Google Business Profile optimised: categories for each service, your service areas, project photos, regular posts and a simple way to ask past clients for reviews.
✓
Suburbs built up: area pages strengthened with local projects as you complete them, starting where your projects already are.
✓
Commercial protected: your existing commercial positions kept and pushed onto page one for the wider commercial and industrial searches.
◆ Be the answer, on Google and in AI tools

Clear answers get quoted

AI tools name the businesses whose websites answer the question clearly. Today your FAQ answers are dummy text, so they cannot be the answer. The concept site already carries 91 FAQ answers with structured data, covering costs, approvals, acreage, small lots, knockdown rebuilds and QBCC insurance, and the SEO plan keeps adding to them.

Buyer-question FAQs
What a custom home costs, how long it takes, whether you build on sloping or small blocks, and where you work.
Consistent details
One name, address and phone number across your site, Google profile and directories.
Local proof
Projects tied to real suburbs, so Google and AI tools connect FEZ with each part of the coast.
06 · The SEO Plan

SEO, month by month

Month 1 is the build. The SEO retainer starts in month 2, when the new site goes live, so every month of SEO you pay for is spent on pages that can rank.

Month 1
The build
  • Website built from the approved concept
  • Redirect map from your current addresses
  • Rank tracking set up on the 54 searches in section 02
  • No SEO fee this month
Month 2
Launch & custom homes
  • Launch, redirects checked and new pages indexed
  • Google Business Profile optimised
  • Custom homes and design and build pages strengthened
  • Review requests to past clients
Month 3
Rebuilds & renovations
  • Knockdown rebuild and renovation content, from your projects
  • Kitchen and bathroom page built around your HIA wins
  • First quarterly ranking review against the baseline
Month 4
Northern coast
  • Noosa, Coolum and Peregian, and Marcoola area pages strengthened
  • Local projects added as case studies
  • Profile posts for the region
Month 5
Central & southern coast
  • Buderim, Maroochydore, Kawana and Caloundra pages strengthened
  • Directory and citation clean-up so your details match everywhere
  • New FAQs from the questions clients ask you
Month 6
Review & next plan
  • Full ranking report against the 14 October baseline
  • Enquiries by service and area
  • The next six months, with the evidence for each step

Where the SEO goes first

Priorities drawn from the report in section 02, ordered by the value of the work and how far you are from page one today.

PriorityExample searchesRanks this page
1. Custom & new homesYour core work, zero visibility todaycustom home builders sunshine coast home builders sunshine coast luxury home builders sunshine coast new home builders sunshine coastHomepage, Custom Homes and Design & Build
2. Rebuilds, duplexes & granny flatsServices on your enquiry formknockdown rebuild sunshine coast duplex builders sunshine coast granny flat builders sunshine coastThe matching service page
3. Renovations, kitchens & poolsBacked by your HIA winshouse renovation builders sunshine coast home extensions and additions swimming pool construction sunshine coastRenovations, Kitchen & Bathroom, and Pools pages
4. SuburbsNoosa to Caloundrahome builders noosa custom home builders buderim builders coolum beach home builders caloundra builders nambourThe matching area page
5. Commercial & industrialBuild on the positions you holdcommercial builders sunshine coast commercial construction sunshine coast industrial builders sunshine coast warehouse builders sunshine coastCommercial and Industrial pages
07 · How It Runs

From concept to live site

The concept means the structure and the first draft of every page are done. What is left is your changes, your sign-off and the build.

01
Kick-off
A call of up to 30 minutes: your changes to the concept, your project and award details, and access to your domain, current site and Google profile.
02
Design and copy sign-off
We update the concept with your changes. You approve the look and the copy on every page.
03
Build
WordPress build, your original photos loaded, tracking and redirects set up, and rank tracking started on the 54 searches.
04
Review & launch
You review the staging site. Once you are happy, we launch, and the second half of the website fee is due.
05
Rank, refine, report
The SEO plan in section 06 starts in month 2, with a plain English report each month: rankings, enquiries by service and area, and what we did.
08 · Why Fresh Digital

Straight talking. Data driven. Results first.

We're a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we've helped thousands of businesses solve their online marketing challenges.

The Fresh Digital team in session
Your strategy, our team
4.7
★★★★★ Live Based on 67 Google reviews
★★★★★
"Outstanding service and the product was exactly what I was after."
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★★★★★
"Customer service and knowledge second to none. Highly recommend."
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★★★★★
"Rob explained everything in detail and the prices were very affordable."
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★★★★★
"Always quick to respond and they follow up on everything immediately."
Brad TreloarGoogle
14yr
Established & trading since 2011
2,000+
Clients served across AU & APAC
40yr+
Combined director-level experience
✓
Tailor-made strategies, never one-size-fits-all packages.
✓
Simple, meaningful reports with metrics you'll actually understand.
✓
Affordable pricing for real work, done by real people.
✓
Gold Coast based, available and always responsive.
Peter Groves
Managing Director
Founder and driving force. 20+ years in digital strategy across Australia and APAC.
Rob Hickey
Director
SEO and Google Ads specialist building strategies that deliver measurable results.
Bell Thawornkul
Technical Director
Leads web development and infrastructure. Expert in performance and custom builds.
Nanthaporn Groves
Ads Marketing Manager
Manages paid advertising across Google and Meta with a data-driven approach to ROI.
◆ Inside Fresh Digital
Inside the Fresh Digital studio
Inside Fresh Digital
The Fresh Digital team at work
The Workstation
09 · Investment

Investment, in plain numbers

The website is a one-off fee, half on acceptance and half on completion. There is no SEO fee while the site is being built. From month 2, one monthly fee covers SEO and your Google Business Profile.

Website · one-offInclusion
Design and build, about 39 pagesIncluded
12 service and 9 area pagesIncluded
9 project pages with galleriesIncluded
Copy, FAQs and structured dataIncluded
Redirects and trackingIncluded
Website$3,500 + GST
Monthly · from month 2Inclusion
Ongoing SEO and contentIncluded
Google Business Profile optimisationIncluded
Rank tracking on the 54 searchesIncluded
Monthly reportIncluded
Month 1, during the buildNo fee
SEO retainer$1,000 + GST / mo
◆

The bottom line. $1,750 + GST on acceptance, $1,750 + GST when the site is complete, then $1,000 + GST a month for SEO from month 2.

All fees are in Australian dollars and exclude GST. Fresh Digital is registered for GST. The website is $3,500 + GST ($3,850 once GST is added), payable in two equal parts: $1,750 + GST ($1,925 incl. GST) on acceptance and $1,750 + GST ($1,925 incl. GST) on completion. The SEO retainer is $1,000 + GST a month ($1,100 once GST is added), starting from month 2. No ranking position or number of enquiries is promised; results are measured and reported, not guaranteed. The website, its content and your accounts remain yours. Payment details are at the end of this proposal. This proposal is valid until 14 November 2026.

FAQs

Questions you might have

Why rebuild the site rather than add SEO to the one I have?

Because there is almost nothing on the current site for SEO to rank. Every type of home shares one Residential page, the FAQs and most project pages are dummy text, and there are no area pages. The new structure creates a page for each service and each part of the coast; SEO then has somewhere to send people.

Will we lose the commercial rankings we have?

No. Your Commercial page is the only page ranking today, at #8 and #12. We redirect it to the new Commercial Construction page so those positions carry across, then build on them.

Why does the SEO fee start in month 2?

Month 1 is the build. Paying for SEO on a site that is about to be replaced would be wasted money, so the retainer starts when the new pages go live.

Can we change the concept?

Yes. The concept is the starting point. At kick-off you tell us what to change, from colours and photos to page wording, and you approve everything before launch.

Do you need anything from us?

The details behind each project and award, your original photos, and access to your domain and Google profile. The list is in section 04.

Who will we deal with?

Daniel Shaw is your contact from day one. His direct line and email are below, and every question on scope, numbers or progress goes straight to him.

10 · Next Steps

Ready to get started

00
Open the concept
Click around fezconstruction.pages.dev on your phone and note what you would change.
01
Accept below
Enter your name and role and accept. It goes straight to Daniel.
02
Kick-off call
Up to 30 minutes: your changes, your project and award details, and access.
03
Build and launch
Sign-off and build in month 1, then launch and SEO from month 2.

Accept this proposal

Enter your name and role, then accept. It opens an email to Daniel Shaw confirming you would like to go ahead. Nothing is charged at this point.

Accept proposal ↗Enter your name and role to continue
Daniel Shaw, Account Manager at Fresh Digital
Your key contact
Daniel Shaw
Account Manager, Fresh Digital

Your direct line into Fresh for this engagement. Anything on scope, numbers or timing comes straight to me, and I keep the work joined up from the brief through to launch and beyond.

Payment

Pay to get started

Lock in your start date by paying the website deposit securely by card. The second half is due when the site is complete, and the SEO retainer starts from month 2.

Amount to enter at checkout (incl. GST)$1,925
Pay securely online ↗
🔒 Secure card payment via Stripe

On the Stripe page you type the amount yourself. Enter $1,925, which is the website deposit of $1,750 + GST (half of $3,500 + GST). The other $1,750 + GST is invoiced on completion, and $1,000 + GST a month applies from month 2. Prefer bank transfer or a formal tax invoice? Just reply to this proposal and we will sort it out.

Fresh Digital · Australia's digital partner · 14 years of search & digital
daniel.s@freshdigital.com.au  ·  +61 7 3186 2165  ·  freshdigital.com.au
Suite 5/492 Christine Avenue, Robina, Gold Coast QLD 4226